Company description:

The Hong Kong Jockey Club

Job description:

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club's overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division's overarching focus is to deliver sustainable growth of the Club's sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club's brand and commercialising its assets.

Job Summary

The mission of Racing Sports Marketing (RSM) is to cultivate a new generation of horse racing fans to support long‑term business growth. The Racing Sports Marketing team develops strategically driven, engaging racing content and manages key communication platforms, including HKJC Racing Sports social media channels, to connect with younger audiences, nurture new fans, and deepen engagement among existing racing enthusiasts.

The Marketing Manager will report to the Deputy Executive Manager, Racing Sports Marketing. S/he is responsible for developing and implementing marketing plans to promote horse-racing as a sport to a new generation of overseas, mainland Chinese and local horse-racing fans. The candidate partially manages the Club's racing sports social media channels, working closely with the Content team, other cross-functional departments and agency partners to develop strategically sound communication plans, produce world-class content and events.

Strong project management, teamwork, functional marketing expertise (especially in media and social media) are core skills to succeed. In-depth knowledge of horse-racing is not required, but must be keen to learn.

The Job

• Promote racing as a professional sport through various channels, including sports media, elite athletes, sports professionals, and other sports events
• Manage the development of new Gen Z fans recruitment social media platforms from content planning to fans growth and platform management
• Build the awareness and reputation of the Racing Talent Training Centre in the Mainland and Hong Kong and recruit the next generation of jockeys and other equine professionals
• Drive and execute marketing campaigns independently, including composing idea proposals, drafting agency briefs, controlling the timeline and budget of the respective project
• Lead the development of thematic campaigns, and collaborates with both internal and external stakeholders
• Lead the development of content and story angles for the campaigns and activations under his or her responsibility on HKJCRS social media platforms
• Supports other ad hoc projects as assigned
• Performs race day duties on a rotational basis, ensuring timely social media content roll-out and on‑site support where required
• Ensures all content complies with the Club's guidelines, including RGP, and confirm that it is reviewed and approved by all relevant parties before launch

About You

• A university degree in Marketing or related disciplines
• A minimum of 7 years' experience in general marketing, preferably with experience in digital marketing, social media and content marketing
• Experience in events management
• Ability to work independently and as a team with high personal effectiveness
• A creative mind-set and a good understanding of young generation cultures
• Strong communication, interpersonal and project management skills
• Proficiency in English & Chinese
• Knowledge of creative and commercials/ print production
• Knowledge of advertising discipline, especially in media and social media

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.