Stars to Shine
Mentorship Programme
Services

“Stars to Shine” Mentorship Programme aims at providing newly retired HK athletes (mentees) with an additional avenue of learning through experience sharing and interaction with seasoned retired famous HK athletes who have successfully developed their second career and gained a wealth of working experience (mentors).

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Mentors Portfolio
Dr. LEE Yat Keung, Adam
Financial Management
Dr. LEE, a retired baseball athlete, was the first Hong Kong, China baseball team captain. He has represented Hong Kong, China as the Honorary Head of Delegation and Team Manager for both women’s and men’s baseball teams in international competitions. Beyond his athletic achievements, Dr. LEE has amassed extensive experience in sports administration. He has been actively involved in managing and promoting collaborators with local district sports communities. Demonstrating a remarkable career transition, Dr. LEE made a successful shift from a professional athlete to the managing director of a financial institution. Committed to philanthropy, Dr. LEE is actively involved in supporting charitable initiatives, social services, and youth development programs. His personal philosophy is encapsulated in his motto: "Be creative, be analytical, and be practical!"
Mr. CHENG Ka Ho, MH, JP
Business Leadership & Community Engagement
Mr. CHENG, a retired wushu athlete and former Hong Kong, China team captain, is a three-time World Champion in Nanquan and Nangun (1999, 2003, 2005). In recognition of his achievements, he was named one of Hong Kong’s Ten Outstanding Young Persons in 2009. After retiring from sports, Mr. CHENG successfully transitioned into business, taking on leadership roles in real estate, infrastructure, and non-ferrous metals industries, including serving as General Manager of projects and business development. Beyond his corporate career, he remains deeply committed to sports development and youth affairs in Hong Kong, holding key positions in public offices and foundations as chairman and member. Currently, as a Shatin District Council member, he advocates for greater support for sports and youth initiatives in the community.
Ms. Vivian LEE
Sports Marketing & Public Relations
Ms. LEE, founder of the sports marketing and PR agency, ActionHouse International, manages its daily operations and oversees project development in China and Asia. Her notable projects include the Hong Kong Marathon, Harbour Race, Formula E event, Hong Kong Cyclothon, Hong Kong Tennis Open, UCI Track Cycling World Championships, and HK Run. An Asian Games Silver Medalist in swimming, she was also a torchbearer for the Beijing Olympics in 2008. Passionate about sports and marketing, Ms. LEE serves as the honorary secretary of the Hong Kong Elite Athletes Association and has held roles on various boards, including the Sports Commission, Harbourfront Commission, and Long-term Prison Sentences Review Board.
Mr. FONG Lik Sun, Alex
Entertainment & Entrepreneurial
Mr. FONG, a retired swimming athlete and former Olympian, is also a celebrated Canto-pop star. In 2014, he was honored as one of Hong Kong “Ten Outstanding Young Persons”. His dedication to the community is evident through his founding of the Hong Kong Swimming Academy in 2018 and his remarkable achievement of completing a circumnavigation swim around Hong Kong Island in 2019 to raise funds for charity. These initiatives highlight his exceptional talents and unwavering commitment to making a positive impact in society.
Ms. LI Yi
Retail & Marketing Expertise
Ms. LI is the General Manager of Hong Kong and Macau for ANTA Group, where she oversees the management and operations of several key brands, including FILA, Descente, and Kolon Sports, as well as the strategic planning for renowned sports brands. With over a decade of experience in retail, marketing, and manufacturing, she is a seasoned professional in the industry. Ms. LI has built a successful career in the retail, showcasing exceptional expertise in sales management, visual merchandising, and strategic marketing.
Ms. Esther MA
Public Relations & Education Consulting
Ms. MA is the CEO & Founder of Prestique PR, a 28-year-old public relations firm, as well as Harvest Sky, a 8-year-old sports education and management company. In addition to her entrepreneurial ventures, she offers education consulting services to teenagers, assisting them with applications to overseas schools. Ms. MA is a strong advocate of women’s empowerment, education and philanthropy. She currently serves on the boards of Wu Zhi Qiao Charitable Foundation, Indian Mountain School, Columbia Business School’s Lang Entrepreneurship Centre, the Hong Kong Club Foundation and Society of Academy for Performing Arts.
Mr. MAN Yue Hin
Sports Administration & Media
Mr. MAN serves as the Head of the Hong Kong Athletes Career & Education Department, Sports Federation & Olympic Committee of Hong Kong, China, where he plays a pivotal role in liaising with a diverse range of stakeholders, including government entities, national sports associations, corporate partners, educational institutions, and athletes. He is also responsible for overseeing the programme’s marketing, publicity, reporting, and research initiatives. Before taking on this leadership role, Mr. MAN was an Executive Producer at a television broadcast company, managing and producing sports-related programming and news content. With 18 years of experience in TV news reporting, editing, and anchoring, he attended and covered significant events, including the 2016 Summer Olympic Games in Brazil and the Winter Olympic Games in Sochi 2014 and Pyeongchang, South Korea, in 2018.
Mentorship Programme (1st Term)

The first phase of the programme was started in May 2018. Eight famous retired athletes from different industries have agreed to join the programme as Mentors. HKACED matched the Mentors and Mentees according to their interest and industry and experience association. Through experience sharing and provision guidance by Mentors as well as site visit activities and sharing forum organised by HKACED, mentees would benefit from the programme in developing their second career.

batch 1 - 1
Mentorship Programme (2nd Term)

The 2nd Term ""Stars to Shine" Mentorship Programme - mentees recruitment has launched. The matching result is as follows:

Star Mentors Mentees
Ms. Amy CHAN, JP MA Man Sum (Karatedo), LI Yin Yin (Cycling), LEUNG Sin Ying (Handball)
Mr. CHENG Ka Ho, MH, JP YUEN Ki Yan Tiffany (Fencing), Perry WONG (Triathlon)
Mr. CHUI Kam Tong, Tony HUI Lai Ying (Table Tennis), NG Yuk Ming (Baseball), MAK Lok Man (Fencing)
Mr. FONG Lik Sun, Alex FUNG Kong Ching (Swimming - Waterpolo), NG Yuen Yin (Gymnastic), IAM Jethro (Fencing)
Dr. LEE Yat Keung, Adam

CHIU Chi Kam Kenneth (Baseball), AU Wing Leung (Baseball),

LEE Ka Man (Rowing), WONG Cho Hei (Softball)

Ms. LEE Ying-shih, Vivian LO Sin Lam Sonia (Windsurfing), CHEUNG Ming Hang (Rowing), TANG Chi Ho (Dragon Boat)
Mr. LIU Po Yin

CHAN Yin Yu (Softball), CHEUNG Hau Lam (Boxing), 

KONG Shan (Bodybuilding), LAU Tsz Hong (Wushu)

Ms. Esther MA

LEE Ting Ting (Karatedo), SHAM Wai Sum (Rugby), 

LIU Tze Wai (Judo), TSANG Wing Chiu Avery (Badminton)

Mr. MAN Yue Hin LAW Tsz Chun (Cycling)
Mr. WONG Kam Po, SBS, BBS, MH WONG Ka Yan (Sports Climbing), KOK Yu Hang (Triathlon)
Mr. YU Sum Yee, Samuel LO Wai In Vincy (Taekwondo), LAW Leong Tim (Triathlon)

group photo
Po Amy
Adam Alex
Kaho Sam
Tony Vivian
Samuel Kaho