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Hong Kong Tourism Board
Senior Manager, Event & Product Development
Sports & Recreation | 2026-05-13

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

  • Formulate and implement comprehensive tourism product development and event partnership strategies aligned with organisational goals.
  • Curate, plan and deliver large‑scale events end‑to‑end, ensuring alignment with global marketing campaigns and enhancing overall visitor experience.
  • Identify, evaluate and nurture potential events, partners and sponsorship opportunities, providing strategic recommendations to maximise tourism appeal and impact.
  • Build and manage strong relationships with government bureaux, public bodies, event organisers and strategic partners to secure support, approvals and collaboration.
  • Enhance event and campaign programmes with creative, trend‑driven elements such as digital art, innovative technology and immersive experiences.
  • Lead negotiation and formulation of agreements, contracts and sponsorship packages, ensuring compliance with legal, governance and industry requirements.
  • Manage event budgets, performance analysis, resource planning and financial tracking to ensure efficiency and achievement of business targets.
  • Oversee risk management, operational execution and service provider performance to ensure safe, smooth and high‑quality event delivery.
  • Drive cross‑team collaboration and communication across internal divisions and global offices to facilitate event promotion and tourism product development.
  • Prepare business proposals, presentations and reports, and undertake additional duties or special assignments as required.
     

WHO ARE WE LOOKING FOR?

  • Bachelor’s degree preferably in Business/ Communication/ Marketing/ Tourism Management or relevant discipline
  • Minimum 10 years of relevant event, public relations or marketing experience in MNC/ events industry is preferred 
  • Strong interest and expertise knowledge in event tourism/ marketing/ partnership
  • Excellent communication and negotiation skills, and able to develop and maintain strong relationships with partners and stakeholders 
  • Strong analytical skills, with the ability to connect dots in complex environment, turn insights into action plan
  • Strong leadership skills to inspire and motivate teams to achieve common goals
  • Innovative and resourceful in soliciting and enhancing event partnership and tourism product development
  • Experience in organising, marketing and promoting sizable events 
  • Knowledge of the functionality and operation of various government departments/ commercial sectors in the aspects of event tourism is preferred
  • Highly proficient in written and spoken English and Chinese